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Bimbo relaunches Oroweat to reach organic bread lovers | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

Bimbo has been investing heavily across it portfolio of bread and bakery products, most recently giving its 130-year old Pom brand a makeover. But this week, it is looking to reach consumers looking for sustainability in their food purchases by re-launching a new brand in Canada.

http://strategyonline.ca/2020/09/02/bimbo-relaunches-oroweat-to-reach-organic-bread-lovers/
 

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